Institut Teknologi Bandung

TikTok

● Built and maintained 5 real-time monitoring dashboards covering sales and advertising performance across 6 APAC SEA markets: Indonesia, Malaysia, Singapore, Thailand, Vietnam, and the Philippines ● Analyzed account-level and ad-level data across TikTok Ads Manager and TikTok Shop, tracking 10+ core KPIs including CTR, CVR, Revenue, Attainment, GMV, and ROAS across the full marketing funnel ● Automated recurring data pulls and Top 10 account identification, reducing data preparation time by ~80% and accelerating account-level performance monitoring ● Delivered 35+ weekly charts and ad-hoc analyses for Q2–Q3 2026 Business Review, covering 5+ business levers including Branding, Apps, Gaming, TTS, and OLC ● Developed an AI-powered self-service query assistant, enabling non-technical sales stakeholders to independently retrieve ad-performance data and reducing analyst dependent data requests

Ministry of Creative Economy/Creative Economy Agency

● Developed structured dashboards from 1,000+ administrative and financial records to monitor budget realization and generate operational insights for management decision-making ● Conducted user-centered application testing and identified 20+ usability improvements, strengthening product quality and supporting more consistent user experience ● Collaborated with cross-functional stakeholders to standardize digital workflows, improving operational consistency and user adoption