
International Business graduate from Universitas Padjadjaran with a 3.9/4.00 GPA and experience across FMCG, technology,
government, and higher education. Experienced in brand activation, business development, stakeholder management, international trade, and organizational leadership, with a track record of leading cross-functional initiatives and delivering measurable results. Interested in many opportunities.
Developed and executed 100+ campaign assets, including CPAS materials, dark spot campaigns, product catalogs, and promotional content for @wardahbeauty (3.2M+ followers), supporting nationwide brand communication initiatives. Initiated the end-to-end activation of Wardah’s Lip Pocket product launch campaign, coordinating content planning, creative development, and execution across multiple digital touchpoints. Contributed to the successful market activation of Lip Pocket, supporting product visibility and helping drive 5,000+ units sold across sales platforms during the campaign period.
Analyzed export performance and market developments across multiple strategic commodities to support Indonesia’s participation in international trade negotiations. Developed briefing materials and negotiation insights for multilateral forums involving representatives from 20+ countries. Collaborated with OIC-D8, IPC, and ICC working groups to support trade cooperation initiatives and policy discussions.