Universitas Muhammadiyah Prof Dr Hamka

PT ANTAM (Persero) Tbk

● Coordinated event administration and approval processes across multiple management levels, ensuring 100% compliance and timely execution. ● Supported campaign execution through vendor coordination, KOL engagement, and promotional asset management to ensure smooth and timely delivery. ● Monitored performance across 4 social media channels and prepared analytical reports to evaluate campaign effectiveness and support optimization. ● Verified advance payments for Marcom event budgets and reconciled related assets with 100% accuracy to support accurate financial and operational reporting.

PT ANTAM (Persero) Tbk

● Assisted visitors with BRANKAS registration and digital onboarding during brand activation events, supporting customer acquisition and product adoption. ● Delivered product demonstrations and tailored explanations to increase BRANKAS awareness and participation.

PT Pegadaian (Persero)

● Educated customers on digital financial products and services, supporting product awareness, understanding, and adoption. ● Assisted customers throughout digital onboarding, addressing inquiries and guiding them through the process to enhance customer experience and product utilization. ● Developed promotional materials including flyers, posters, and WhatsApp content to support digital product promotion and customer engagement.

Kompas Gramedia

● Produced 170+ SEO-optimized advertorial and brand coverage articles across 8 marketing campaigns, contributing to a 70% increase in organic traffic. ● Conducted interviews, keyword research, and content analysis to improve content relevance, quality, and search visibility.

Ousean

● Led a 25-member creative team across 5 divisions, coordinating content production, distribution, and team deliverables. ● Coordinated creative strategies and content distribution across 2 sub-brands while maintaining a consistent publishing cadence of 2–4 posts per week. ● Conducted weekly content reviews and produced 100+ content pieces over five months while monitoring performance and KRA achievement.