Alya Citra Lestari

Alya Citra Lestari

  • Universitas Budi Luhur
Profil Lengkap

About Me

A Criminology undergraduate at Universitas Budi Luhur (GPA 3.88/4.00) with a strong passion for youth advocacy, social research, and strategic communications, I serve as the Chairperson of Forum GenRe Kecamatan Tapos leading community empowerment programs across 7 sub-districts. My professional experience spans media engagement as former Marketing Staff at Harian Terbit, policy documentation at the Ministry of Defense RI (Ditjen Pothan), and leading the GANDARI Campaign in partnership with Komnas Perempuan that engaged 200+ participants in violence prevention sessions. Recognized as the Best Student of Criminology Cohort 2023, Top 5 GenRe Ambassador for Kota Depok, 1st Winner of Inter-Faculty Debate, and 3rd Winner in the Jabodetabek Kartini Week Essay Competition, I combine analytical rigor with proven public speaking and event facilitation skills to drive impactful community initiatives.

Pendidikan

Universitas Budi Luhur

Pengalaman

Badan Gizi Nasional

Project Focus: SPPG Procedures (Satuan Pelayanan Pemenuhan Gizi) Responsibilities: • Provided high-quality narration for national educational animation content specifically detailing the procedures and operational guidelines of SPPG (Satuan Pelayanan Pemenuhan Gizi). • Interpreted complex technical procedures from the National Nutrition Agency into engaging, accessible, and youth-friendly audio narratives. • Collaborated with creative and technical teams to ensure the tone, pacing, and clarity of the message effectively educated the public on nutrition service fulfillment. • Managed vocal performance to maintain authority and trust while ensuring the content remained relatable to a broad demographic, from students to local stakeholders. Skills Developed: • Technical Script Interpretation: The ability to simplify government regulations (SPPG) into easy-to-understand instructions through storytelling. • Educational Communication: Skilled in using audio-visual mediums to facilitate public health literacy and national program awareness. Key Achievements & Impact: • Successfully delivered the vocal identity for a national-scale project aimed at standardizing the public's understanding of nutrition services in Indonesia. • Contributed to the successful launch of the SPPG procedural guide, enabling potential beneficiaries and local communities to navigate the nutrition fulfillment program with ease. • Played a pivotal role in the digital transformation of national health education, replacing dense technical documents with engaging animation that reached a wide national audience. • Ensured 100% clarity in the communication of "tata cara" (standard operating procedures), reducing information barriers for the public regarding government-led nutrition initiatives.

Internship - Ditjen Pothan Kemhan RI

• Drafted official meeting minutes, reports, and administrative documents supporting the implementation of Ministry of Defense Regulations (Permenhan No. 8 & No. 14). • Coordinated departmental schedules, strategic meetings, and operational logistics to ensure efficient program execution. • Assisted in the planning and implementation of State Defense (Bela Negara) initiatives that promoted civic responsibility, national identity, and social resilience. • Supported cross-functional coordination with internal stakeholders in delivering national resilience and youth development programs. • Contributed to policy implementation and administrative processes within the Directorate of State Defense (Direktorat Bela Negara). • Successfully completed the official State Defense Cadre (Kader Bela Negara) Training Program, developing competencies in leadership, discipline, teamwork, patriotism, and national security awareness. • Earned the State Defense Cadre Certification issued by the Ministry of Defense of the Republic of Indonesia on July 30, 2025, demonstrating commitment to integrity, civic responsibility, and the core values of Indonesia's State Defense program.

Internship - Harian Terbit

Responsibilities: • Strategic Marketing Planning: Assisted in developing and implementing marketing strategies to enhance the media outlet’s brand visibility and market share. • Market Research & Analysis: Conducted market trend analysis to identify new growth opportunities and understand reader behavior in the digital and print news landscape. • Partnership & Collaboration: Facilitated communication and built relationships with external partners, agencies, and stakeholders to support promotional campaigns. Skills Developed: • Strategic Brand Positioning: Understanding how to differentiate a media brand in a highly competitive market. • Data-Informed Marketing: Using market insights to tailor promotional strategies for maximum impact. • Project Coordination: Managing multiple marketing tasks simultaneously while meeting strict media deadlines. Key Achievements & Impact: • Market Reach Expansion: Contributed to a measurable increase in brand awareness and digital traffic through targeted promotional initiatives. • Operational Efficiency: Streamlined marketing workflows, ensuring that all campaign assets were delivered on time and within the specified budget. • Innovative Campaigning: Introduced fresh perspectives in promotional content that resonated with a younger, digital-native demographic.

Freelance - Liaforts & J-Tem Project

The events were a collaboration between “Festa of Proof” was a series of in-person fan events for the K-pop group BTS's fanbase (ARMY) in Indonesia, organized by Liaforts, Kvibes.id, J Team Project, and Bangtan Base Union. These events coincided with the release of BTS's album Proof and the annual BTS Festa celebrations in 2022. They provided a venue for Indonesian ARMYs to gather, celebrate the album release, enjoy performances, and participate in fan activities. At least one major event was held at the Ciputra Artpreneur Theater in Jakarta. • Talent & Stakeholder Management: Acted as the primary Liaison Officer and PR contact for the group GLASS, bridging communication between the artists, event organizers, and external stakeholders to ensure 100% operational alignment. • Strategic Field Coordination: Served as the Field Coordinator at Ciputra Artpreneur, managing high-pressure schedules for rehearsals, live performances, and meet-and-greets to ensure seamless transitions and a flawless event flow. • Creative Project Leadership: Spearheaded the management of e-book projects by coordinating collaborations between fanfiction authors and the creative community, overseeing everything from manuscript production to digital distribution.

Freelance / Various Organization

• Served as the lead Master of Ceremony for high-profile university and regional events, ensuring seamless transitions and maintaining a high level of audience engagement. • Moderated academic seminars and public discussions, including the "Crime and Law" seminar and various social justice forums. • Delivered educational talks and facilitated workshops as a GenRe Ambassador on topics such as reproductive health, stunting prevention, and youth empowerment. • Delivered over 20+ public speaking and hosting engagements across various schools, communities, and professional forums. • Served as the Moderator for a Lemhannas RI Focus Group Discussion on National Resilience and a national talk show featuring the WALHI National Executive and KontraS regarding environmental and human rights issues. Additionally, acted as the Master of Ceremony (MC) for various strategic agendas, including Forum GenRe Kota Depok, Jembatan Literasi Vol. 4, One Day Kebudiluhuran, and educational sessions at LPKA Kelas I Tangerang.

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